Small business owners such as yourself have one potent marketing tool: their personality. SendOutCards is unquestionably the kind of business where your unique persona can really shine forth in your marketing efforts. There is one important caveat, however. Cultivating a personal brand should never turn into a self-aggrandizing “look at how great I am” sales pitch. That will turn off your prospect in a flash. The goal of a multi-level marketer should never be to emulate those marketing campaigns crafted by large companies. Although Madison Avenue-style marketing may gain lots of social media followers, it lacks a personal connection that’s so important to cultivating a local, trusted persona.
The next step is to envision what kind of personal brand best fits your personality. What effect do you typically have on others? Is it a calming influence, or are you a live wire who crackles with energy when you enter a room full of people? Do you see yourself as a hero or a humble servant? Remember, your personal brand should be built upon your authentic self. Never try to foster a sales approach that is counter to your basic nature.
If you’re the quiet, retiring type, you may choose to build your multi-level marketing business through those random acts of kindness for which you sought no reward. On the other hand, if you’re a high-flying risk taker, you could be that mensch who’s always willing to help a fellow marketer get a leg up.
Put your personality into your sales efforts. Have fun with it, get out of your comfort zone and be willing to play up your inherent personality features — zany, caring or flashy — as opportunity calls. Expressing your authentic self builds trust with your prospects.
And definitely share your personal brand through social media channels. If you’ve always been a jokester, you’ll find your personal brand may catch on like wildfire among your followers. Have fun while you cultivate a memorable presence your clients and neighbors will look upon you with fondness.