Our world has never been as connected as it is today. Technology has given us so many ways to interact and connect with others all over the globe. Are you taking advantage of the opportunities to connect?
Growing your sphere of contacts can make a drastic impact on your business, but figuring out where to start may be difficult. By valuing your contacts, promoting your business and expanding your social media presence, you can start seeing results. Consider these key elements:
Everyone is important.
The first thing to remember about networking is that everyone, yes everyone, is important. If we are all connected through six degrees of contact, then consider the fact that the mom you do PTA meetings with might be personally acquainted with your state senator. It isn’t as unlikely as you might think. Being kind, friendly and willing to strike up a conversation with new faces is a business asset. Value relationships and watch your business expand.
Advertise successfully.
Just as important as building personal relationships is the ability to advertise successfully. In the technology era, there is no better way than to be online. Social media is a major asset. Rather than making five phone calls, you can post one comment and have the potential to reach thousands, if not millions, of people. Use these channels to your advantage and connect with new demographics.
Talk about yourself.
Equally as important, don’t be afraid to talk about yourself. A common mistake individuals make is assuming that self-promotion is selfish and unattractive. There is a fine line between confidence and cockiness, but your friends, family and contacts want to know what you do! If you just painted a beautiful picture, wouldn’t you share it? Business is no different. If you are proud of what you do and want to expand your horizons, share with others–especially if what you do changes lives!
Focus on building relationships.
Finally, make sure your focus is on building relationships through the connections you make. It should never be only about business growth. Don’t ignore the personal element of networking. If you are only interested in connecting with people who you think can help you, then you may miss out on meaningful relationships.