Technology has exploded within the last decade and with it the necessity to stay connected. This is particularly true in the business world. Words, ideas and news can be transmitted at the speed of light, so staying ahead of the game can drastically impact the success of your business. Networking is a fine art, one that many could benefit from fine tuning. Growing your sphere of contacts can make a drastic impact on your earnings, but figuring out where to start may be difficult. By valuing your contacts, promoting your business and expanding your social media presence, you can start seeing results.
The first thing to remember about networking is that everyone, yes everyone, is important. If we are all connected through six degrees of contact, then consider the fact that the mom you do PTA meetings with might be personally acquainted with your state senator. It isn’t as unlikely as you might think. Being kind, friendly and willing to strike up a conversation with new faces is a business asset. Value relationships and watch your business expand.
Just as important as building personal relationships is the ability to advertise successfully. In the technology era, there is no better way than to be online. Social media is a major asset. Rather than making five phone calls, you can post one comment and have the potential to reach thousands, if not millions, of people. Use these channels to your advantage and connect with new demographics.
Equally as important, don’t be afraid to talk about yourself. A common mistake individuals make is assuming that self-promotion is selfish and unattractive. There is a fine line between confidence and cockiness, but your friends, family and contacts want to know what you do! If you just painted a beautiful picture, wouldn’t you share it? Business is no different. If you are proud of what you do and want to expand your horizons, share with others–especially if what you do changes lives!